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Sponsored by BitTorrent

Speakers:
Karmen Blake, Instructor & Developer at Wildfire Interactive, Inc.
Mike Nabasny, Senior Sales at Wildfire Interactive, Inc.
Jonathan Dugan, Platform Evangelist at BitTorrent, Inc.

Karmen Blake, Instructor & Developer at Wildfire Interactive, Inc.
Karmen Blake is a software developer for http://wildfireapp.co..., focused on creating apps to better help companies integrate branded interactive campaigns with viral features of the social web. Karmen has almost 10 years of experience in software development and 7 years of teaching web and software development at the college level. Karmen speaks at Ruby user groups and meetups on topics as RVM, Rails 3, BDD, and Erlang. He has contributed courseware to Rails Tutor and is active as a Rails Mentor http://www.railsmentors.org/users/17.

Session Summary:
Hear a brief overview of what Wildfireapp does and how to use the Promotion Builder to create interactive campaigns within social networks like Facebook.

What do Facebook, 37signals, and Github have in common? They use Erlang, of course! Learn why Erlang is great at concurrency and what type of apps are best served by Erlang. As a technologist or developer we should strive to learn how others think, learn simple tools and embrace proven ideas to shape your own. We'll explore how learning functional programming concepts may help you build simpler object-oriented code. Learn the basics of Erlang and what it offers. Furthermore, we'll look at a few cool Erlang projects that may be worth trying and contributing to.

After the session, you will:
- know what Wildfireapp is and how the Promotion Builder works
- have an overview and history of Erlang
- have seen introductory Erlang syntax (and where to learn more)
- have been exposed to how companies use Erlang
- have been exposed to a few Erlang projects and libraries you'll want to run home and try right away :)

Mike Nabasny, Senior Sales at Wildfire
Mike Nabasny is on the senior sales team at Wildfire Interactive, Inc. In this role he helps marketing brand managers around the world increase their presence and effectiveness in social media outlets. This process is different for each brand and often includes an education of the separate stages of social media strategy and how a brand can turn their social media efforts into revenue for the bottom line. In his spare time Mike is an avid photographer and enjoys authentic experiences in foreign countries. Prior to Wildfire Mike worked in various capacities for Texas Instruments primarily focused on local hardware designs. Mike has a computer engineering degree from Santa Clara University and is working on his MBA from the Haas School of Business.

Summary
What are the best ways to attract new fans, keep those fans engaged and ultimately drive revenue from your online community?

Come learn from Wildfire's experience in social media promotions. We have launched over 30,000 promotions on Facebook, Twitter and home websites. We will be sharing our best practices from this data and show you practical ways to get more ROI from your social media endeavors

Jonathan Dugan, Platform Evangelist at BitTorrent, Inc.
Jonathan Dugan, Ph.D. is the Platform Evangelist for BitTorrent Inc, a networking company in San Francisco with more than 80 million active users. He directs outreach to external developers using BitTorrent for distribution. Prior to BitTorrent, Jonathan was founder and president of ClearBits, a web service for data hosting.

Summary
BitTorrent is the global standard for delivering large files over the Internet. BitTorrent technology has turned conventional distribution economics on its head. The more popular a large video, audio or
software file, the faster and cheaper it can be transferred with BitTorrent. The result is a better digital entertainment experience for everyone.

In this talk, Dr. Dugan will discuss BitTorrent Inc, the software development process for filesharing clients, and the two major emerging initiatives in the company: First, BitTorrent is developing a platform for external developers to write JavaScript-based applications (apps) that run inside BitTorrent clients, and use the connections between users to create multi-user interactions. Apps provide rich media experiences for users related to the content they download and share, connect users to Content Creators and other fans, and mash together online services around media discovery and consumption. Second, BitTorrent is initiating licensed content promotion for select Content Creators, enabling distribution to a global audience of media enthusiasts.